Celebrities have always inspired people and Chiyaan Vikram is one of those charismatic personalities who is that heartthrob of millions of people across the world because of his charming personality.
There is more money put on Chiyaan Vikram than any other Kollywood star at the moment. Nearly Rs 125 to Rs 135 Crore is riding on Vikram who is acting in
two biggies at the moment- AL Vijay’s Thaandavam and Shankar’s I. Vikram is playing solo hero in both these films.
Thaandavam is an action thriller directed by AL Vijay and has Vikram, Santhanam, Jagapati Babu, Anushka,Amy Jackson, and Lakshmi Rai .
It is produced by UTV Motion Pictures with music by GV Prakash and has been extensively shot in London by ace cinematographer Nirav Shah. The internal valuation UTV would have put on Thaandavam would be around Rs 50 to Rs 55 Crore.
Vikram is again playing solo hero in showman of south cinema Shankar’s I. Remember Shankar always make big-budget fantasy movies, with A team of technicians. I has Vikram, Amy Jackson, yet to be cast Bollyhood heroine, Malayalam actor Suresh Gopi, Ramkumar Ganesan and Santhanam in the cast.
The film has music by Oscar winner AR Rahman and camera is by the wizard PC Sreeram. It is going to be shot extensively in never before seen locations in China and is produced by the leading producer Aascar Ravichandran. Aascar Ravi has earmarked a budget of Rs 75 to Rs 85 Crores on the film.
Vikram’s last release Rajapattai may have failed at the box-office, but it has not affected his ratings in any way. His previous release Deivathirumagal got him awards and box-office success.
Now Thaandavam is being marketed directly by UTV, which has a huge distribution network in TN. Thaanndavam Telugu dubbing(Sivathaandavam) has gone for a good price and Kerala and Karnataka deal is almost sealed. Aascar Ravichandran always markets the films he produces and with I he is going national. Aascar Films will directly release I in Tamil, Telugu and Hindi markets in the summer of 2013.
Vikram is today one of the highest paid actors in the industry. He is rumoured to have been paid Rs 13 Cr for Thaandavam while he has signed for I at a new record Rs 15 Cr! The buzz on Thaandavam scheduled to release in September is positive.
All that Vikram needs is a good script the rest he has in abundance- star power and an actor of substance. Vikram is definitely on a roll.